It Started at Home
Primal Krisp didn’t start in a factory or a boardroom.
It started in a kitchen.
Yehuda and Michael met as teenagers and have been close friends ever since. Years later, both became fathers — and like most parents, they started paying a lot more attention to what food was actually going into their kids’ mouths.
That’s when the problem became impossible to ignore.
Most “protein snacks” were either full of sugar, loaded with preservatives, or felt like a compromise — especially if you keep kosher. Beef jerky in particular was everywhere, but almost always packed with ingredients they wouldn’t choose for their families.
The Idea That Changed Everything
The original spark came from Yehuda’s wife, who is deeply health-conscious and careful about what her kids eat. She didn’t like what was on the market — so she started making her own.
Real meat. No sugar. No junk.
What began as a home project quickly turned into something more. For nearly two years, friends and family who tried it kept coming back for more. Then they started saying the same thing:
“You need to turn this into a business.”
Michael was the one who pushed that idea forward — encouraging Yehuda to stop treating it like a side project and start treating it like what it really was: something people actually needed.
Why We Built Primal Krisp
Good, healthy, kosher protein snacks are incredibly hard to find — especially ones that are simple, clean, and genuinely enjoyable to eat.
Even outside of the kosher world, the options are limited. Chicken protein snacks? Almost nonexistent. Clean, crispy, high-protein meat without sugar or fillers? Even harder.
So we built Primal Krisp around one simple rule:
If we wouldn’t give it to our kids, we wouldn’t sell it.
What Makes It Different
Primal Krisp is made from real cuts of beef and chicken — slow-dehydrated to be crispy, satisfying, and protein-packed.
No sugar.
No preservatives.
No fillers.
No nonsense.
Just straightforward, kosher protein snacks that actually taste good and fit into real life — whether that’s a gym bag, a long workday, or a quick snack between everything else.
And yes, we do chicken — because no one else really was, and we knew it mattered.
